Firstly, thank you for clicking on the link! In doing so, and in a weirdly ironic way, you have demonstrated one of the reasons for this blog. I wonder, did you click it from a post on Facebook? Or from a link in the Kniteforce the mailing list?
If you came here via Facebook and you are not on the mailing list, you can join using the form on the top right of this page! And please do – its great – and its gonna get a whole lot greater 🙂
If you are already on the mailing list, I thank you! Seriously, you are one of the reasons we are here doing what we do.
Because heres the thing. One of the toughest challenges for any record label or musician is actually getting word of your new music to the people who want it. It is very difficult to do. There is no central place everyone looks anymore – web based forums are mostly dead, magazines are non existent, record shops are very individual and specialist, and TV advertising is obviously way out of our reach, and even that is failing as people do not watch it anymore. All we have really is things like Twitter, Instagram, Reddit and Facebook. The first three are are fairly weak at advertising new music as it gets lost swiftly, and Facebook is not very good although until recently it has been the best option out of the four. And sadly, Facebook is getting worse for anyone who wants to spread the word about anything they are doing.
The reason is that Facebook keep changing their algorithms in favour of paid advertising. And the trouble with Facebook paid advertising is its not very effective in my experience. This makes it very hard to get the information out there about new releases. And the result is a direct hit to every record labels efforts to sell music and survive. Its not that people don’t want the music, they just don’t even hear about it, and worse, they don’t KNOW they are not hearing about it. What would previously come up on their feed no longer does.
So Facebook is not our friend, unfortunately.
But the mailing list is. The mailing list is my way to be able to talk to you directly. And here I have to apologise a bit. I had always planned to make the mailing list a bit more than just a place to advertise our new releases, but the label raced ahead and I…errr…forgot lol. There has been so much going on I had barely time to breathe, let alone turn my attention to managing the mailing list a bit better. My bad.
However, since I am now between homes and have had time to think about it, and as Facebook is rapidly becoming useless, it seems to me I need to make the mailing list more attractive both to thank you regulars who are always supporting the label, and to encourage new people to join. Since Facebook is actively limiting our reach (and there is no reason to think its going to change for the better) I want to make sure everyone on the mailing list feels valued and gets good stuff out of it! And so, I have made some changes!
Here is whats going on with the Kniteforce mailing list from here on out:
1. FREE MUSIC
From now on, each vinyl release will have 5 tracks. Four of them will be on the vinyl, and one will be exclusive to the mailing list leading up to that EPs release. The first link is right here:
Usually, the link will not be public. It will be given exclusively in the mailing list and active for a week, and then gone…but for this first one, you can get the exclusive 5th track on Paul Bradleys newly released EP “Kin Cosmic”. The track is called Feels Good, and was always intended for the vinyl, but we decided on the other 4 because they fit together better as a cohesive EP. You can get his EP as part of the bundle right here:
Or on its own, right here:
In the folder, you will find the bonus track and also find a mini mix from resident Kniteforce Radio Dj, Dj Beeno. His show is on Friday nights at 6pm, should you want to catch that! We will often add extras, as and when we have them…maybe sample packs or whatever. It will be a surprise!!!
2. Remix Competitions:
We will be running a remix competition very soon. It will be one of my tracks, and like before, the winner will get their remix cut on a Kniteforce vinyl. Again, only the mailing list will be given the samples / competition details.
3. Exclusive Mixes:
There is one in the folder right now, but we will also be doing things like “preview” mixes of upcoming KF / KFA / KFD and Knitebreed releases. One of those mixes is being done as we speak, and will be available in the next 2 or 3 weeks.
4. Discount coupons and codes:
As many of you will know, we have The Triple Threat triple vinyl and triple CD dropping in October. There will be a discount code for that for those on the mailing list.
5. Exclusive mailing list only releases!
I already have a few planned…
6. Anything else fun I can think of really.
If you are a cynic, you could say “Isn’t this just a way for Kniteforce to “buy” loyalty so that they can sell us more stuff?” And I would candidly answer “Yes” lol. But is that a bad thing? Yes, we want sales – we need sales to keep the label going. Every single one matters. Our survival depends on it. But on the other hand, if you know the label at all, you know we are in it for the funny more than the money. Its just…we do need the money too. Otherwise we cant do the funny. And I feel like this will make the mailing list a lot more fun for everyone, plus you don’t HAVE to buy anything. Perhaps you will just enjoy all the free goodies, and thats fine too. Again, if you know the label and me, you know I am always interested in trying new things. And this is me doing that. My hope is that it will be fun for you, and if it generates a few extra sales as well, brilliant.
I really cant emphasise enough how important your support is. We started releasing vinyl again a mere 18 months ago. In that time, we have gone from one or two releases every 2 months, to 3 releases a month, and have featured a huge array of new and old talent. Many were tempted because Kniteforce can offer a proper vinyl release with a full sleeve, and offer an advance as well. i am in talks with two other HUGE old skool legends, and a potential return of one of the biggest acts ever to feature on Kniteforce Records. We can only do those things because of your support. And your support can only happen if you know what we are doing. And I intend for the label to keep growing, I have ambitions beyond my own label. I want to see this scene expand and grow, and there is such huge potential….but it cant be done alone. And it cant be done if people don’t know what we are doing.
So to sum up, heres the deal: Please join our mailing list and buy stuff. In return, I will give you lots of good things for free. And we can all have fun! Yay!
Chris / Luna-C